Later this year, Coca-Cola plans to introduce additional limited-edition Coca-Cola Creations. "Coca-Cola Creations aims to surprise, delight and engage global audiences through magical and unexpected tastes, moments and collaborations - something we know our fans have come to expect from us," said Vlad.Ĭoca-Cola Starlight will be available in individual 20-ounce bottles and 10-packs of 7.5-ounce mini cans both in "Original Taste" and "Zero Sugar" options beginning on Monday in stores across the United States. The launch of Coca-Cola Starlight will also be hailed through collaborations with designers, including the streetwear brand Staple, as well as by new social filters available on Instagram.Ĭoca-Cola Starlight is the first product to launch under the company's new Coca-Cola Creations platform. Surrounded by virtual red liquid and gradient lighting, Max performs "Kings & Queens," "Sweet But Psycho" and "EveryTime I Cry" as part of an AR-holographic private concert using the can as an "anti-gravity, translucent space station." "We wanted to create an otherworldly experience through technology," Max said. "It's been exciting to collaborate with Coca-Cola on this project." "Coca-Cola Starlight takes people on a journey in the same way that music has the ability to transport listeners to new worlds with each song," Max said. An "out-of-this-world" augmented reality (AR) "Concert on a Coca-Cola" experience can be accessed by scanning a bottle or can of Starlight, featuring popstar Ava Max. In addition to the drink's space-inspired taste and color, Coca-Cola Starlight is packaged with a design featuring a multi-dimensional, light-filled star field. Space food photos: What astronauts eat in orbit Coca-Cola returns soda to outer space in new Olympics ad 7-Eleven launches Coca-Cola Slurpee on stratospheric 'space' flight
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